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Intent data is data that indicates what potential buyers are about to do. For example, in recruitment, we can use this to find people looking for jobs or companies looking to recruit. In sales, we can use intent data to find leads that are already interested in your product or service. But should you be using intent data to beat the competition?
Salespeople use intent data to source potential leads who have already proven they're ready and willing to buy. You can use this information to find leads who will be easy to convert, rather than wasting their time on prospects who might take weeks or even months to get through the buying cycle. Salespeople also use intent data to give them insight into what objections they might face during a sale—information they can use while crafting a story around how you and your service can solve that specific pain point.
Sourcing intent data is time-consuming and can often become a distraction from day-to-day activities. Desk research is very time-intensive; some prioritise sales calls and pipeline building activities. However, the sales leaders who make the most significant contribution often have mastered the sourcing, collating, and recording of intent data that makes a difference. Often the best reps will find and act on this intent data without recording it in the CRM; this makes it almost impossible to trace the source of their success and replicate this behaviour.
Intent data is very valuable because it allows you to go after the customers who are actively looking for a product / solution and need help finding it. Whether you have an ecommerce business, a B2B business or a recruiting business, MagLead can help you take action on these leads.
This type of sales tool eliminates all of the guesswork involved in finding and selling to your ideal customer. Our platform scans the web for intent, matching you with relevant sales leads in our database based and based on the intent data sources you want us to track. We then send them custom-tailored emails to close more deals based on their needs and interests.
Does the perfect lead exist? Well yes. The perfect lead includes:
Engage Early In The Buying Process
Engaging a prospect before the competition has is essential 35-50% of sales go to the vendor that responds first.
Intent To Purchase
Doing your desk research before opening up a conversation dramatically impacts the quality of your discussion. Knowing your leads needs, means you can control the conversation.
Budget Attributed
Identifying prospects/leads that already allocate budget to what your selling is essential. If they don’t have the budget or aren’t willing to invest will be an uphill battle from day one.
If you are a salesperson, intent data will give you an edge that your competitors don’t have. If you want to step ahead of your competition, leveraging intent data should be part of your arsenal. Start better conversations earlier and close the business before the competition has even had a chance to say hi!
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